Strategies for a Successful Rx-to-OTC Switch


Dhiren Patel

Munendra Kumar

M. Pharm, Global Head – Regulatory

Dhiren Patel

B. Pharm, PGDBM (Business Management), Manager – Regulatory Affairs

The Rx-to-OTC market in U.S. has grown into a $7.8 billion market. Are you ready to make the switch? This white paper discusses the Rx-to-OTC process, challenges, strategies and the roadmap for pharmaceutical companies to execute a successful switch.